Understanding digital marketing

Explains how to choose appropriate online marketing channels. Provides tips on how to connect with customers and give them the engagement and interaction they require. Looks to the future and the trends which are shaping those opportunities, such as media sharing, ongoing interactive refinement, and co-creation content marketing. Contains new chapters on Native Advertising (such as bespoke Facebook sponsored posts and promoted tweets), the Internet of Things, and Video Marketing. Includes a wealth of additional online resources including case studies on Kwik Fit, Battersea Dogs Home, and Yves Saint Laurent.