Dynamic supply chains

s:2356:"Living supply chains are at the heart of your business. You need to get them right and this book shows you how. Lots of textbooks on this topic, but few professional books. This is THE professional book in the space. Covers: * *Supply chains *Supply and demand *Fulfillment *Logistics *Operations *Dynamic alignment model *Customer service *People management *Engagement *Leadership Supply chains are at the heart of competitive advantage in business today. If you manage your supply chains successfully, you will be able to deliver your products and services to your customers in a smart, cost-effective way. And the key to successful supply chain management is recognizing that supply chains are so much more than warehouses, transport, and technology. In fact it's people who really drive the living supply chains that are at the heart of your business. Supply chains are powered by the energy and expertise of your employees and suppliers and by the changing wants and needs of your customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure your space in a new market, you have to get your products out there faster. The same applies to growing or just keeping existing markets - you need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives you a structured way of linking customer expectations to the operational side of your business and of maintaining the flexibility to systematically modify your fulfillment processes as your customers, inevitably, change their buying preferences. John Gattorna is a leading international expert on supply chain management. John is Professorial Fellow in Supply Chain Management and Co-Director, Centre for Supply Cahin Research, University of Wollongong. He is also a visiting professor at the Cranfield School of Management. Gattorna is one of the few people who have been continuously engaged in the evolution of supply chain management. He is generally regarded as one of the world's thought leaders in the supply chain management field, and continues to be much sought after as a keynote speaker. Today he continues his work unraveling the complexities inherent in design and operation of enterprise supply chains.";